Almost 7 years ago to the day, I wrote a blog post called "How to build an enduring, multi-billion dollar business: create a 10x product + recast incumbent cost structures". In it I argued that to create a mass-market company, it wasn't enough to create a 10x better product than any substitute. The magic was creating a 10x better product
But 10 years later, an Uber//lyft ride is more expensive than a conventional yellow taxi? Where does the short term deflation caused by over investment fit in long term business sustainability?
But 10 years later, an Uber//lyft ride is more expensive than a conventional yellow taxi? Where does the short term deflation caused by over investment fit in long term business sustainability?